What you actually get —
side by side, in writing.
Boutique vs coach, axis by axis.
Each row is one decision you are making when you sign up: the niche depth of the operator, the controls in the contract, who owns the runtime after handover, what the claims actually defend, whether the number is on the page, and what "support" means after the cover window closes.
- Axis
Niche specialization depth
RouteletShipped work in 3+ service-business verticals — solo dental, indie real-estate, two-person HVAC, optometry back office, and home-service review repair. Every segment named on /about and /case-studies.
Coach or consultancyA single "AI agency in 30 days" playbook written to land every niche evenly — which means no deep specialization in any of them.
- Axis
EU AI Act / FTC compliance posture
RouteletDocumented controls in writing before the contract — data provenance legible in the n8n workflow, EU AI Act Art. 14 human-oversight gating, and a memo the ledgers can defend to a regulator.
Coach or consultancyVague "we stay on top of EU AI Act so you don't have to" framing with no memo, no Art. 14 controls, and no provenance ledger on the record.
- Axis
Ongoing maintenance & model-drift tuning
RouteletA flat-capacity Care & Iteration retainer — up to 12 workflow tweaks per month, n8n runtime hands-off, weekly async Loom debrief, and a monthly metrics review against the audit memo KPIs.
Coach or consultancyA 7-day course drip, a private Discord, and a Loom library you can re-watch. Model drift is on the buyer's side of the seam.
- Axis
Claim verification
RouteletAnonymized before/after builds on /case-studies — each story names the segment, the ship metric, the stack, and the two-line takeaway that came out of the post-launch review.
Coach or consultancyTestimonial blurbs, screenshot mosaics, and "we helped a SaaS founder 7x their pipeline" claims with a redaction wall behind them.
- Axis
Pricing transparency
RouteletThree fixed-scope build tiers + a retainer option published on /pricing — Starter, Core, Multi-Workflow — each with includes, fit, cover window, and cadence on the page.
Coach or consultancy"Book a call to find out" pricing. The number appears after the discovery call, often with a re-quote after the second call.
- Axis
Post-ship support
RouteletA named-operator cover window sized to the tier — 14 days on Starter, 30 days on Core, 90 days on Multi-Workflow — followed by the same operator on the retainer.
Coach or consultancyA private community channel and an asynchronous weekly Loom. The named operator is not named, and the cover window is not in the contract.
Every Routelet cell above points to content that already lives on the site — /about, /pricing, /case-studies. There is no marketing copy invented for this page; the audit memo is the deliverable, and the tier your scope matches just tells us what to put in the contract.
What Routelet won't do.
Boutique positioning only works if we're honest about the things we deliberately don't do. Three of them are below — the ones that come up most often on the audit call.
If the comparison above wasn't enough, the audit answers the remaining questions in one screen-share.
One 30-minute screen-share with the named operator, a two-page memo on where the leaks are, and a fixed-scope quote sized to the tier your scope matches. Reply within one business day — or pick a slot directly and skip the wait.
Fixed scope, signed in writing. One operator, one n8n runtime, one weekly Loom.
Six axes, one process. The free audit is the actual deliverable — the tier your scope matches just tells us what to put in the contract. Prefer email? touchflow@polsia.app
— Routelet · TouchFlow